It! Ventures, a strategic venture of Moskowitz Jacobs Inc.
and The Understanding & Insight Group, was founded with one
goal in Mind — to help you to successfully market your
product by understanding the consumer mind. By merging sophisticated
data acquisition techniques with market leading data analysis
It! Ventures enables product analysis to achieved proven and
quantifiable methods.
- Tools - Quantifiably do market and product research.
- Methods - Analyze data accquired by those tools.
- Research - Purchase widely used reports created by It!
Ventures Partners covering numerous markets.
- Training - Get and apply the skills It! Ventures uses.
Learn how to optimize our products and markets for the consumer
It! Ventures Studies, Research and Training are widely used
around the world. They are used by leading companies and organizations
to optimize and improve their products. They are used because
they work!