It! Ventures is a strategic venture of Moskowitz
Jacobs Inc. & The Understanding & Insight Group.
Moskowitz Jacobs Inc.
Moskowitz Jacobs Inc. (www.mji-designlab.com)
and its WEB subsidiary i–Novation Inc. (www.i-Novation.com)
have 20 years experience of high–level market research.
Ideamap® was developed 20 years ago by Howard Moskowitz
a Harvard Ph.D and has been licensed internationally since
1993. The Ideamap® technology
(hybrid conjoint) has been successfully used around the world
for many Fortune 500 companies (like Bayer, Smith Kline Beecham,
Warner Lambert, Nabisco, Kraft, HP, Clorox, etc.) as well as
many other companies who use PC CAPI and WEB CAPI. Now, we
have adapted this powerful technology to the ASP (do–it–yourself)
level – IdeaMap®.NET
(www.ideamap.net).
IdeaMap®.Net Delivers to You: IdeaMap®.NET reveals
the inside of a customer's mind through MJI's own expanded
version of conjoint measurement. IdeaMap®.Net enables anyone,
anywhere in the world to set up and field their own IdeaMap® project
on the web at an affordable price.
IdeaMap®.Net enables you to design and manage your projects,
recruit your own respondents, run the study, immediately obtain
individual models showing impact of concept elements (individual
models per respondent), generate immediate and ongoing information
for top–line, and rapidly download your data in an Excel,
SPSS or Systat in compatible format for further processing.
Contact Information:
Rachel Katz
Brand Manager
914-421-7400 (ext 334)
rkatz@mji-designlab.com
Suzanne Gabrione
Marketing Supervisor
914-421-7400 (ext 339)
sgabrion@mji-designlab.com
Moskowitz Jacobs Inc.
1025 Westchester Avenue
White Plains, NY 10604
The Understanding & Insight
Group
Catalysts for Adaptive Growth
Connecting with consumers in a way that quickly builds your
business through enhanced market acceptance. The Understanding & Insight
Group (www.theuandigroup.com)is
dedicated to helping businesses (– large and small –)
understand the fundamental needs of consumers so that the products
and services our client companies deliver bring simplicity
and joy to people's lives and added, measurable value to marketing
and business programs. The Getting It!™ process allows
us to make connecting with consumers a quicker and a more efficient
experience. The Getting It!™ process works by combining
in–context consumer emotional responses with proprietary
processes to rapidly create innovative strategies and businesses
with strongly appealing products and services.
The process and methods utilized by The Understanding & Insight
Group have proven successful in a varied range of applications,
for businesses both big and small, and in many industries around
the world. A sampling of the type of companies The U&I
Group has found success with appears below.
- Large global office products company
- World leader in condiments
- Worldwide snack manufacturer
- Asian functional ingredient company
- Multinational software developer
- Regional art company
- Large specialty retailer
- Fast growing package design firm
- European automobile manufacturer
Our work supports the efforts of ALL professionals involved
in developing and marketing products and services to consumers
and customers:
- Product development
- Marketing and marketing research
- Sensory evaluation
- Packaging development
- Sales and advertising
- Business development
- Innovation development
- Strategy development
For a more detailed presentation of our capabilities or to
setup a meeting: Email us at info@theuandigroup.com
Or contact us directly:
Jacqueline Beckley
President & Chief Innovator
Denville, NJ
TEL: (973) 328-9107
FAX: (973) 328-9108
jackie@theuandigroup.com
